{"id":4596,"date":"2026-08-17T16:20:49","date_gmt":"2026-08-17T16:20:49","guid":{"rendered":"https:\/\/www.i-eat.it\/?p=4596"},"modified":"2026-08-17T16:24:58","modified_gmt":"2026-08-17T16:24:58","slug":"les-plats-prepares-gagnent-du-terrain","status":"publish","type":"post","link":"https:\/\/www.i-eat.it\/fr\/les-plats-prepares-gagnent-du-terrain\/","title":{"rendered":"Les plats pr\u00e9par\u00e9s gagnent du terrain."},"content":{"rendered":"<p>Les plats pr\u00e9par\u00e9s gagnent du terrain.<br \/>\nLes plats pr\u00e9par\u00e9s progressent dans le commerce de d\u00e9tail, rivalisant avec la restauration traditionnelle gr\u00e2ce \u00e0 leur c\u00f4t\u00e9 pratique et \u00e0 leur vari\u00e9t\u00e9.<br \/>\n\u00c9TUDES ET RECHERCHES \u2013 Ces derni\u00e8res ann\u00e9es, le march\u00e9 des plats pr\u00e9par\u00e9s a connu une croissance significative, red\u00e9finissant les fronti\u00e8res entre la restauration traditionnelle et le commerce de d\u00e9tail. Les supermarch\u00e9s et autres points de vente \u00e9largissent leur offre de plats pr\u00eats \u00e0 consommer, devenant ainsi de v\u00e9ritables concurrents des restaurants. Ce ph\u00e9nom\u00e8ne, d\u00e9j\u00e0 bien \u00e9tabli dans d\u2019autres pays europ\u00e9ens, se r\u00e9pand \u00e9galement en Italie, cr\u00e9ant de nouvelles opportunit\u00e9s commerciales et modifiant les habitudes des consommateurs.<\/p>\n<p>La croissance du secteur des plats pr\u00eats \u00e0 consommer en Italie<br \/>\nSelon les donn\u00e9es de Circana, rapport\u00e9es par Il Sole 24 Ore, le segment des plats pr\u00e9par\u00e9s vendus dans les circuits de distribution a atteint en Italie une valeur de 2,5 milliards d\u2019euros, soit une croissance de 15,3 % par rapport \u00e0 2017. Malgr\u00e9 cela, la part de march\u00e9 des plats pr\u00eats \u00e0 consommer dans la grande distribution s\u2019\u00e9tablit \u00e0 3,5 %, un chiffre inf\u00e9rieur \u00e0 la moyenne europ\u00e9enne de 5,5 %. Des pays comme la France (6,8 %), le Royaume-Uni (6,6 %) et l\u2019Allemagne (5,8 %) affichent une diffusion plus importante de cette tendance. Toutefois, le potentiel de d\u00e9veloppement du march\u00e9 italien est consid\u00e9rable, \u00e9tant donn\u00e9 que la demande en plats pr\u00e9par\u00e9s ne cesse de cro\u00eetre.<\/p>\n<p>Des consommateurs de plus en plus tourn\u00e9s vers la praticit\u00e9<br \/>\nL\u2019\u00e9volution du march\u00e9 est port\u00e9e par le d\u00e9sir croissant des consommateurs de trouver des options alimentaires rapides, pratiques et abordables. L\u2019id\u00e9e que les plats pr\u00e9par\u00e9s soient<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les plats pr\u00e9par\u00e9s gagnent du terrain. Les plats pr\u00e9par\u00e9s progressent dans le commerce de d\u00e9tail, rivalisant avec la restauration traditionnelle gr\u00e2ce \u00e0 leur c\u00f4t\u00e9 pratique et \u00e0 leur vari\u00e9t\u00e9. \u00c9TUDES ET RECHERCHES \u2013 Ces derni\u00e8res ann\u00e9es, le march\u00e9 des plats pr\u00e9par\u00e9s a connu une croissance significative, red\u00e9finissant les fronti\u00e8res entre la restauration traditionnelle et le [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[548],"tags":[],"class_list":["post-4596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les plats pr\u00e9par\u00e9s gagnent du terrain. - I-Eat<\/title>\n<meta name=\"description\" content=\"Les plats pr\u00e9par\u00e9s gagnent du terrain.Les plats pr\u00e9par\u00e9s progressent dans le commerce de d\u00e9tail, rivalisant avec la\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.i-eat.it\/fr\/les-plats-prepares-gagnent-du-terrain\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les plats pr\u00e9par\u00e9s gagnent du terrain. - 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